Investigate rationality and the reasoning process in competitive situations and its implications for fundamental economic and managerial questions with Dr. Ayala Arad of the Coller School of Management, Tel Aviv University. Dr. Ayala Arad is a 2019 Kadar Family Award recipient. The Kadar Family Award for Outstanding Research at Tel Aviv University honors researchers and scholars at the highest levels of their careers and shares their pioneering achievements with the public.